Since any content delivered electronically can be called an ebook, ebooks inhabit a large grey area from text on a CD to websites to novels on paper-like handheld readers. Unfortunately, this broad definition means countless 'ebook publishers' litter the internet, claiming to offer a new reading experience that is ultimately no more than unformatted text in HTML, or PDFs of the printed book's pages. We believe ebooks should be far more than that.